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Yerevan carries many names: the City of Sun, Culture, History, Warmth, Art, and Stone. So why choose only one? Imagine Yerevan brings them together in a single typographic composition. Its circular pattern, formed from Armenian letterforms, echoes the radial plan of the city while evoking the warmth of the sun. The characteristic pink recalls Yerevan’s volcanic tuff, the stone that gives much of the city its distinctive color and character. Pomegranates woven into the composition add a vivid Armenian touch, bringing color and life to the city’s visual identity.