“IMAGINE SÃO PAULO” offers a poetic reflection on the relationship between nature and the city. At the center of the composition, a tree stands against the urban landscape, symbolizing life and resilience amid the concrete jungle. Carved into its trunk, a heart, an arrow, and the words “IMAGINE SÃO PAULO” recall the timeless gesture of carving declarations of love into trees, transforming the city into a place of personal memory and affection. Yet this gesture also carries a contradiction: what expresses love can leave a permanent scar. The poster invites us to imagine a São Paulo where nature, the city, and people can coexist in a more sensitive and human way.
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